Otherwise known as, how I went...

G'day! My name's CJ Parker from Australia and I want to share with you a weird little "mind trick" I recently stumbled upon. A trick that can turn almost every single one of your buyers into premium, high dollar value customers. Now it's probably going to seem a little weird (and considering how unique and ‘left-field' it is, it might even be a little shocking) but stick with me.

FACT: There's no quicker or more effective method for increasing your customer value, increasing your revenue, and drastically increasing your online profits than by UPSELLING.

Definition: up·sell verb \'up'sel\ : to try to persuade a customer to buy a more expensive item before check out

Upselling can be incredibly powerful & extremely effective. Forget about following up with your prospect… get your customer paying you more $$ while they're still in the "heat of the buyingmoment".

But no surprises there, right? I'm sure you already know how much potential upselling has for your online profits.

The problem is: Regular upselling techniques - no matter whether it's Offline Marketing or Online Marketing - are getting tired, unresponsive, and in many cases just plain manipulative (and even unethical).

Unfortunately, the most common upsell techniques available to us today are not only converting poorly, but they're also doing more to insult our prospect's intelligence than close a sale...

I'm talking about things like…

- Those endless loops of One Time Offer pages
- Forced continuity
- Fake webpage scripts that try and "scare" people into hitting the order button (but only end up making you look like a douchebag)
- or even withholding the full product until you upgrade to a 10x more expensive option...!

...and any other tired old marketing gimmicks

Maybe they used to work but these days they're just cheap ploys and deceptive shenanigans... It's not real marketing; it's simply trying to fool your customers into giving you more money.

But if you've resorted to using these ploys, or at least considered using them, I'm not trying to make you feel bad here...

It's not your fault - it's just the way
we've been taught to market all along

So let me ask you:

Have you ever felt frustrated that even though you've got a valuable, high quality info product to sell, nobody seems willing to pay extra for it?

...have you ever wondered how the big time marketers seem to be able to create their "high-end" upgrade offers so easily?

...do you want to break through the info product selling barrier and move into the IM "Upper Class", but worry you're running out of time?

...and are you getting sick to death of seeing those lame, deceptive little marketing gimmicks? 

If you answered "Yes" to any of these questions… then you're a lot like me.

That's because until recently, I was suffering from ALL of these common Marketing problems.

You see, I had a dream of becoming a successful internet marketer and info product seller. But to say my first attempt(s) was a failure is a BIG understatement…

I started by trying to sell a single, $20 eBook. I sold a few copies but didn't even break even. The huge profits the big boys had gotten me dreaming about seemed impossible.

I knew I had a good product, but I couldn't even get people clicking the order button for my basic offer. The whole idea of selling my prospects even more expensive product offers seemed a world away.

I read every forum, blog post about copywriting, conversion... desperately trying to find something that could help. And pretty soon I realised something that totally freaked me out: That even the most serious, big-time marketers don't earn a cent of profit on their basic offers.

So pretty soon it became crystal clear that upselling is where the true profit is.

So I bought every eBook, software and program that promised me upselling success. I tried EVERY gimmick to try and convince my prospects to buy more expensive stuff from me before they left. But none of it helped (and in fact a lot of it sent me backwards...). So pretty soon my online selling career was looking like a fish with a PlayStation: Bloody useless!

It was so frustrating...

I knew how critical upselling was to my online marketing success.

And I knew all too well the fact that this "upselling" game was where the gurus were getting their big pay checks from.

But I just couldn't find the secret to getting people to pay more money for my products.

It really started to feel like the online selling bandwagon was leaving town without me.

And I wasn't far off giving up on my dream of being an info product seller completely, when I stumbled upon something extraordinary from an extremely unlikely source.

A friend had lent me a business book months earlier and I finally got around to reading it (remember those things? An actual book… with real world expert ideas & knowledge)

It was from this university professor and it was all about how our minds work when we're buying stuff. It couldn't have been further away from the world of Internet Marketing I'd had my head stuck in for months... yet it was incredible.

Here was a guy who had NO interest in online marketing, sales pages or conversion tricks... yet was preaching stuff that made him sound like a GOD in comparison to the 'gurus' we often look up to for inspiration.

And while the whole book was pure gold, one section about choosing between different offers at different prices REALLY stood out.

 

As I read, light bulbs started going off like
fireworks in my head

It was this weird little psychological "mind trick" that you could use to get just about anyone to buy your most expensive offer.

The author was talking about stuff like "anchoring", "decoy offers", "relativity" and a whole bunch of other psychological voodoo I'd never heard of before.

He even had this one weird little graphic illustration that showed how crazy our brains are when we're in buying mode. It went a little something like this...

Take a glance at the two black circles below and tell me which is larger. The black circle on the left, or the black circle on the right?

The one on the left is larger, isn't it?

Look again... they're identical.

But by anchoring smaller or larger grey circles, the black circles in the middle become relatively different in size. Crazy!

And while I'm not suggesting you surround your product offers with pretty little circles to get customers sending you more money, this does illustrate the POWER of using "relativity" to contrast your offers. So when you add more advanced strategies to the mix, you'll see how you can apply it to your selling to get amazing results.

Now like I was saying, I was just plain lucky to stumble upon this voodoo "mind trick", but I knew it could solve my online selling woes.

Only problem: I had no idea how to implement this general theory into an actual sales page.

And it's not like the dude writing this book was gonna help - he was a university professor, not some cutting edge copywriter. But with the belief this method could be the answer to my problems, I dove in head first and started testing it on my info product.

At first it was a complete disaster. In fact it was so bad I actually DROPPED my overall conversion rate (let alone got to "upsell" anyone).

But while my mates were out enjoying the waves, I sat hunched over my laptop and kept tweaking and tweaking and tweaking this thing until I finally started seeing some results. The day I made my first "upsell" - when someone bought my upgraded offer for $50 instead of my standard $20 eBook, I was bloody stoked!

But like some crazed magician, I didn't wanna stop until I'd perfected the trick and exhausted every bit of the amazing research on this topic...

 

Like I said: I SUCKED when I started trying
to sell information products & services

But after implementing these weird little psychological "mind tricks" I was able to INSTANTLY create genuinely valuable upsell offers to put in front of my prospects, then turn around and get almost EVERY last one of my customers to buy my most expensive offer.

In fact by the time I'd fully tweaked my technique... instead of having just one little $20 eBook for sale, I now had entire systems I could upsell my buyers into. In a short time, I'd gone from selling that one eBook into offering multiple, "high-end" info products worth up to $545.

And even though my $500+ offers were sitting on the same sales pages as my cheap, basic products... buyers simply could not refuse paying extra bucks for the premium option

Here's a screenshot showing a twelve (12) hour period from one of my ClickBank accounts:

In the screenshot above you can see the three items that we were selling:

Item #1: Regular product.
$49

Item #2: Big Upsell
$119

Item #7: Super Crazy Ninja Upsell
$545 ($125 + $35 per month)

And you can also see that almost EVERY buyer was choosing to upgrade, and almost all of them were taking the "high ticket" item. I did the numbers and worked out that I am now upselling 96.8% of my buyers into more expensive offers. Out of 425 purchases 411 were premium sales (or "upsells").

And even better: The average $$ value of my customers had increased over 15x times (1,518.52% to be exact)...

And I was doing it all WITHOUT using any of the deceptive (and often unethical) marketing ploys that we've been told are "mandatory" if we want to be a success online.

 

I just got lucky... now it's YOUR turn

Like I said, I was simply lucky enough to stumble upon this cool little "mind trick", and even more fortunate to discover a simple yet extremely powerful way it can be directly implemented into ANY info product sales page to nearly-guarantee you upsell your prospects into a "high-end" price point. 

So after I'd seen the 96.8% conversion... after I'd seen how powerful this method was... I decided to write down the entire method, along with my business parter Tom Elliott, into a step-by-step manual so that others could replicate this sort of success.

Now I don't want pretend we're some marketing gods or anything (personally I'd rather go surfing than pay attention to the latest hyped up product launch). But when Tom and I realised this psychological trick was killing traditional upsell methods, while still letting me keep my integrity... we wanted to spread the word.

So we've turned this psychological method into a complete system that info product publishers, service providers, and basically anybody "selling" online, can use to get 96.8% upsell conversion rates and boost customer value by up to 15 times.

It's a unique new system that allows you to instantly create genuinely valuable upsell offers that buyers cannot resist (even if you think you've only got one offer to sell right now...).

Quite Simply: You can now increase your upsell conversions, revenue and profit... and keep your integrity at the same time.

 

We call this system the Upsell Equation and below is just a bit of what's inside.

This is the exact same system Tom & I personally used to STOP worrying about being left behind by the info product selling bandwagon and start enjoying the kind of Internet Marketing success we knew we deserved. Check out just some of the benefits the Upsell Equation SYSTEM contains:

The simple info trick marketing that took me from selling a $20 eBook one week to offering $545 high-end upsell products the next (you can even use it to instantly create upsell offers)

The subtle shift that instantly increased my average Profit-Per-Sale from $12.74 to $187.18 (a boost of almost 1,500%...)

The lethal marketing combo that brought in $27,438.84 in just a little under four and a half weeks (27 days to be exact)

The ability to smash through the frustration of the Info Marketing "glass ceiling" and start getting the sales figures my quality info products deserved

How to get almost every single one of your buyers (96.8%) taking your upsell offers and paying you more money for your info products

If that's the sort of thing you're after, then please just take a minute to check out exactly what's inside your full Upsell Equation system below...

 

PROOF THAT THIS SYSTEM WORKS

One of the things that bugs me about the "internet marketing" world is the lack of proof you see on some big fancy sales pitches. Sure, there's always plenty of hype and buzz... but where's the evidence showing this actually works? So that's why I've gathered a bit of feedback from early Upsell Equation members (we did a limited release in late September).

We're showing you these REAL results from REAL members because we think it's very important to know whether or not a new system works before hitting the order button...

Tim Castleman's Sample Test Results after using the Upsell Equation: 6th October: Upsells 80% and gets $750 in bonus profits 24th October: Upsells 93.2% and gets $1,565.10 in bonus profits You can find out more about Tim @ www.TimothyCastleman.com   This is the most sensible and psychologically sound new approach I've seen to constructing an offer in years. Honest, non-manipulative, and it makes sense... Best money I've spent so far this year. - Paul Myers (TalkBizNews.com)   Anyone that can't use the information in here to get $$$ thousands back in extra sales needs to check that they've still got a pulse. - Andrew Willis   My product is not in the IM niche at all (it's called the Eulogy Writing Guide). The Upsell Equation was a perfect fit for my product because I wanted to upsell customers up to premium price points. So far, the results are great. At least 80% of buyers now take the premium package. I wouldn't have converted nearly well using the old "One Time Offer" approach... Thanks for sharing your strategies CJ. - Jason Keith   This report is freaking amazing. You reveal a *REAL* IM jedi technique here that will boost anyone's upsell offer! - James Brown   I do offline marketing and after going over the information in Upsell Equation I changed my website design prices according to the formula in the material. A few days after that I had my first opportunity to test the formula and I have to tell you the results were incredible. I quite literally did everything I could think of to talk the client OUT of buying the higher priced package... but nothing worked. I not only got a new client worth more money, but they actually now seem to have more trust in me because I didn't try to force them into my highest priced package - my client was actually pushing me to let them buy the higher priced package. By using the Upsell Equation formula the buyer is making the decision without any pressure from you. - Keith Currens (AZWebGuy.com)   Great info. Well explained. A definite buy if you're selling a product. - Ben Shaffer

 

By now you probably have a pretty good idea whether or not you WANT this system, so we're not going to give you the whole "Used Car Salesman" pitch, but...

Do you NEED the Upsell Equation?

We're not going to feed you any B.S. and pretend this system will make Ferraris appear in your bedroom overnight. In fact forget any of the "get rich quick" crap: This isn't the magic bullet to becoming a rockstar millionaire.

Because while the Upsell Equation probably is the key to increasing your online selling to the level it deserves, it's only one piece of the puzzle. So if you are brand new to the Internet Marketing game or if you have absolutely zero desire to sell your own products or services: Please do NOT buy this.

Or if you are interested in info product selling, but you're already enjoying crazy upsell conversion rates for your high-ticket items: You can also move along.

...and if you're already earning so much $$$ from your digital product that you don't even CARE about doubling the value of your customers: Get outta here! :-)

But let's face it: There are several "chronic" problems that us sellers face which do not ever just go away on their own. So please pay special attention to the following list, and if it turns out you've experienced any single one of these problems, then this may just be the system for you.

However... if while you're reading this list you suddenly feel you've experienced ALL of these "chronic problems" (that are pretty tough to shake on their own... and we know from personal experience!) then you probably NEED this program immediately.

Are you frustrated with the total number of sales you're making?

..are you trying to upsell your customers into premium priced products, but just can't seem to get them to take the $$ leap?

...do you wish you knew HOW to put together high-end packages, but haven't done it because you thought it was too difficult, or worried that your product wasn't "high level" enough to justify the premium price points?

...have you been enjoying moderate success as an internet marketer, but feel like there's a glass ceiling in between you and the serious players out there?

Or do you simply want to know what exactly is this "mind trick" that some rambling surfer guy from Australia is going on about?

Then scroll down immediately and check out how to download your exclusive copy of the Upsell Equation system.

As we were saying.. You don't need me to force you into clicking the Order button below, if you do need what's inside the Upsell Equation...

You already know if you need this.

 

But Before You make your final decision... 
What Makes This Different?

The Upsell Equation system is a unique new method for turning regular buyers into premium, high dollar value customers. It's different from everything you've seen on the topic of upselling...

What The Upsell Equation is NOT:

...NOT some long-winded "theory" that sounds good in practice but hasn't even been tested by the author, let alone anyone else!

...NOT anything at all to do with "One Time Offers", "Backend product pitches", "Sales Funnels" or "False Scarcity" tactics.

...NOT any sort of pop-up, pop-under, fake "salesperson" or any other devious trick (in fact it's got nothing to do with any kind of software or scripts at all).

...NOT anything to do with fooling prospects into paying more for worthless products (this system shows you how to provide genuine value to buyers, even if you don't already have premium offers to upsell them into...).

...NOT some “flavour of the month” technique that'll be totally irrelevant next week. This system is so effective because it's based on something that's hardwired into each and every one of us since the day we were born. It's based on the work of scientific researchers who have seen deep into the way our brains work when we buy.

What The Upsell Equation IS:

...IS a system that works for both Online AND Offline Marketers

...IS a system that's simple, easy to implement and highly effective for increasing upsell conversions and average customer $$ value.

...IS suitable for any online marketer that already sells products or services, or at least aspires to be there soon (actually I've even had several offline marketers raving about it's effectiveness).

...IS a method that'll show you how to create upsell offers even if you've only got one product for sale right now (often instantly, while still providing massive value to your customers).

...IS a system that'll work no matter what price range you're selling at (and this is so deep rooted in the human mind, it doesn't matter what you're selling either).

...IS a unique new system that ethically bribes 96.8% of your buyers into paying for your premium (or “high end”) offers.

...IS a unique new system that out-converts traditional upsell methods WITHOUT resorting to any manipulative or unethical techniques, tacky software scripts, or any of the tired old marketing ploys you're probably as tired of seeing as we are.

The Upsell Equation IS a unique new system for getting 96.8% of your customers to give you more money than they normally would.

 

 

The Massive Guarantee

We're going to give you a full 60 DAYS to try out the Upsell Equation system. And if after 60 days you haven't earned your investment back between 10x and 100x over, shoot me an email and you'll get a full refund. No questions asked.

 

So now it's your call...

Do you want to be able to create premium, irresistible upsell offers in an instant?

Do you want to give your product or service the sales figures and conversion rates it deserves to be getting? You have a clear, simple choice right now.

Grab the Upsell Equation today and start implementing an incredibly simple yet powerful psychological trick for upselling almost up to 96.8% of your customers...

Grab the Upsell Equation today and start implementing an incredibly simple yet powerful psychological trick for upselling almost 100% of your customers. The same trick we stumbled upon that "breaks through" the info product selling barrier to instantly create "guru level" upsell products and offers (...that convert at 96.8%).

And we look forward to seeing you on the inside.

Cheers!

CJ Parker & Thomas Elliott

 

 

Support | Affiliates

Every effort has been made to accurately represent our product and it’s potential.
Any claims made of actual earnings or examples of actual results can be verified
upon request. The testimonials and examples used are exceptional results, don’t
apply to the average purchaser and are not intended to represent or guarantee
that anyone will achieve the same or similar results. Each individual’s success
depends on his or her background, dedication, desire and motivation. As with
any business endeavor, there is an inherent risk of loss of capital and there is no
guarantee that you will earn any money.

ClickBank is the retailer of products on this site. CLICKBANK® is a registered trademark of Click Sales Inc., a Delaware corporation located at 1444 S. Entertainment Ave., Suite 410 Boise, ID 83709, USA and used by permission. ClickBank's role as retailer does not constitute an endorsement, approval or review of these products or any claim, statement or opinion used in promotion of these products.